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Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.No one, that is, before two different research teams—Clarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisberg—ran another experiment using the same puzzle but a different research procedure.Because they hadn’t, they were obviously not as creative or smart as they had previously thought, and needed to call in creative experts. The nine-dot puzzle and the phrase “thinking outside the box” became metaphors for creativity and spread like wildfire in marketing, management, psychology, the creative arts, engineering, and personal improvement circles.There seemed to be no end to the insights that could be offered under the banner of thinking outside the box.Management consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves. 954.854.4505/786.553.5605/954.704.7890 to see & negotiate. Whether residential or commercial moves, our well trained staff strive to keep your belongings INTACT from start to finish. From antiques to modern Professional evaluations, Staging of your home, Courteous & bonded staff, Clean-up after sale.
Yet participants’ performance was not improved even when they were given specific instructions to do so.
If you have tried solving this puzzle, you can confirm that your first attempts usually involve sketching lines inside the imaginary square.
The correct solution, however, requires you to draw lines that extend beyond the area defined by the dots.
In other words, the difference could easily be due to what statisticians call sampling error.
Let’s look a little more closely at these surprising results.