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Surge needed to succeed in a highly competitive dating app marketplace.

This required the app to have perfect UX design and a robust backend with many complex features including spam detection, a dynamic photo-processing system and an array of real-time functions, like chat.

You can’t browse pictures or profiles – you wait to be matched by the mystery algorithm after answering the 400 questions – then you are guided through a contact process.

Pricier – it’s £44.95 for a month, but that drops to £12.95 per month if you sign up for a year.Surge also needed to kick-start its distribution and monetization.Surge designed and developed the i OS and Android platforms as well as the landing page, backend solution and administration.By adding new functions and improving the UX, Surge boosted its monetization from K to 0K a month.Surge is a cutting-edge gay dating and social networking app with a wide-ranging community full of thousands of men looking for hookups, chats and/or long-term relationships.

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